Marketing to Today's Mom 21st Century Style: New Truths & Consequences
This white paper, the first in The Hartman Group Lifestyle Series, reveals how the imagery that many marketers have of moms is out of step - and often out of touch - with the cultural realities of today. In Marketing to Today's Mom learn the ne
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Publication Date: MAY 2006
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Women's Wellness: Identifying Women's Wellness Trends
This landmark study offers marketers a clear picture of today's women's wellness consumer through analysis of lifestyle and culture, shopping behavior, and product and brand usage. Qualitative and quantitative research was conducted nationwide
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Publication Date: APR 2002
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