This survey examines consumer attitudes toward healthy beverages and their self-reported healthy beverage drinking habits. We report on:

* What ingredients healthy beverages should not contain
* What consumers drink as healthy beverages
* What influences their healthy beverage purchases
* How many healthy beverages consumers drink daily
* What healthy beverages consumers might buy
* What health concerns consumers might address with healthy beverages

Key Findings

* 13 ingredients that do not belong in a healthy beverage (e.g., caffeine, artificial flavorings, etc.)
* 16 types of non-alcoholic beverages consumers currently drink as a healthy beverage (e.g., water, 100% juice, soymilk, etc.)
* 12 attributes that influence purchase of a healthy beverage (e.g., all natural, added vitamins or minerals, etc.)
* Number of healthy beverages consumers drink each day
* 11 types of beverages consumers would consider purchasing (e.g., organic beverages, fortified juices, smoothies, etc.)
* Likelihood of drinking a non-alcoholic healthy beverage to address a health concern
* 24 health concerns consumers would consider addressing with a non-alcoholic healthy beverage
* Healthy beverages currently used by consumers that would address a health concern with a beverage
* Healthy beverage attributes of consumers that would address a health concern with a beverage

Hartman Group Research Reports

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.