In the world of consumer packaged goods, product labeling provides an opportunity to inform, educate and even entertain. From nutrition facts to product narratives and health claims to product efficacy, it's all on the label. Recent initiatives taken by the FDA to standardize the nutrition facts panel reflects a general consensus, however, that consumers for the most part don't know what they're looking at, or looking for, when reading the label. In this issue of [N]sight Magazine, we look at how consumers evaluate health and wellness products using package labeling to tell the story.

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The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.