VMHS: Phase Three is a national study of 42,522 U.S. households, focusing on consumer purchase and usage of dietary supplements. This report gives extensive primary research on this exploding marketplace in which 71% of households have a member who has used a dietary supplement in the past three months.

Information covered in VMHS: Phase Three includes:

Detailed household penetration of specific VMHS products
Products purchased
Channels of distribution
Product correlations
Indices of heavy, medium and light users
Purchaser demographics including: Age, Gender, Income, Lifestage, Education, Occupation, Geographic region
Multi-product user (over 15 supplements used) segmentation
Comparison to 1998 VMHS study
Industry trends
Recommendations for marketers

Hartman Group Research Reports

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Alternative Medicine
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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.