The Hartman Group, Inc.
pulsereport FUNCTIONAL FOODS FROM A CONSUMER PERSPECTIVE
Keywords: reports, health, research, overweight, wellness, control, dieting, weight

Full Report Price: $550.00
Sections: starting at $10.00
Delivery: Immediate Online Access
Publication Date: 01-MAR-06
Pages: 45
Format: PDF document  PDF Electronic Document
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Report Description

This report explores the gap that exists between the production-driven approach of today's functional food and beverage manufacturers and American consumers who are just beginning to comprehend what functional products are. While the market for functional foods and beverages continues to expand, the report examines how American consumers are in the early stages of recognizing links between ingredients that exist primarily in dietary supplement forms and the foods and beverages they are familiar with.



Table of Contents: pulsereport FUNCTIONAL FOODS FROM A CONSUMER PERSPECTIVE
TABLE OF CONTENTS
Executive Summary
Introduction
Functional Foods in the News
It's All So New: The Short History of Health Claims on Functional Foods
Refining the Consumer Understanding of Functional Foods
Beyond a Production-Driven Approach to Functional Food Innovation
Food is Not Medicine: An Enormous Cultural Impediment to Functional Foods
The Loss of Folk Remedy Consciousness
The Role of Anatomy in the Plausibility of Functional Foods
The Roots of Symbolic Logic: How Consumers Decipher Functional Foods
History Matters: Cultural Familiarity Promotes Acceptance
Functional Foods Must (Appear To) Be Natural
Lifestyle Integration
Purchase and Use of Functional Foods
Multiple Paths to Functional Food Purchases
Functional Food and Beverage Occasions for Use
Conclusion
Appendix I: The Hartman Model
Appendix II: Methodology
Quantitative Methodology
Qualitative Methodology
Appendix III: Supplemental Charts

  

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.

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