This landmark study offers marketers a clear picture of today's women's wellness consumer through analysis of lifestyle and culture, shopping behavior, and product and brand usage. Qualitative and quantitative research was conducted nationwide to assess women's attitudes and behaviors with respect to their own health and wellness. Findings were then applied using The Hartman Model to determine the World of Women's Wellness and target consumer segments.

Specific findings include:

* What does wellness mean to women?
* Top women's health concerns
* Influencers and barriers
* Wellness by lifestage
* Wellness by lifestyle
* Health & wellness activities: mind/body, nutrition, knowledge, alternative medicine, spirituality and earth wellness
* Wellness information sources and usage
* Wellness channel analysis
* Elements of a positive shopping experience
* Top products used for women's health and wellness
* Dietary supplements women use regularly and occasionally
* Women's wellness marketing recommendations

Hartman Group Research Reports

Browse other Hartman Group research reports by Industry:

Alternative Medicine
Environment
Food & Beverage
Organic & Natural Products
Vitamins, Herbs & Supplemen..
Weight Management
Wellness, Culture & Lifestyle
Women's Health

About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.