The Hartman Group, Inc.
Children's Wellness 2006 AT THE INTERSECTION OF HOPE & ANXIETY
Keywords: nutrition, analysis, research, loss, management, trends, information, market


Full Report Price: $12,500.00
Sections: starting at $1,000.00
Delivery: Immediate Online Access
Publication Date: 01-MAR-06
Pages: 94
Format: PDF document  PDF Electronic Document
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Report Description

Children's Wellness 2006 depicts how families are evolving within the constantly changing world of health lifestyles, and how consumers shop and care for themselves and their children in ever more unique and individualized ways. Specifically, our research has revealed a complex world of human behavior characterized by ideology, belief, desire and, of course, practice. "At the Intersection of Hope & Anxiety" reflects the cross-roads both parents and children feel themselves at today as they live, shop and use a wide variety of products and services.



Table of Contents: Children's Wellness 2006 AT THE INTERSECTION OF HOPE & ANXIETY
TABLE OF CONTENTS
Executive Summary
Introduction: The World of Children's Wellness
The World Model
The World of Children¿s Wellness: Core, Mid-level and Periphery
Dimension of Consumption
Drivers and Gateway Products
Information Sources
Chapter I Key Insights
LIVE: Understanding the Children's Wellness Lifestyle
What Health and Wellness Means to Parents and Children
The Daily Routine
Chapter II Key Insights
SHOP: Other-Directed Shopping
Retail Channels and In-store Experience
Shopping Trips as Cultural Occasions
Classification of Groceries
At-Shelf Decisions
Chapter III Key Insights
Conclusions and Recommendations
Strategic and Tactical Considerations

 

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.

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