Heart Health from a Consumer Perspective paints a lifestyle portrait of the heart health landscape as depicted from both a heart health "concerned" (vs. "unconcerned") consumer viewpoint, as well as from the vantage point of the general population. With over 35 charts and tables, the report highlights consumer perceptions of lifestyle, shopping channels and brands, and health care services as seen through the lens of heart healthy lifestyles.

Key insights includes discussions on:

* Consumer definitions of heart health and what it means to live a heart healthy lifestyle
* The paradox between an overall belief in the connection between nutrition, exercise, and heart health but a difficulty in achieving activity within the context of sedentary lifestyles
* Barriers to heart health lifestyles: Within dietary behaviors at home, at retail and in dining out
* Activities consumers do to manage heart health
* Consumer awareness and associations with brands, foods, supplements, restaurants and retailers, and overall attempts to live a heart healthy lifestyle
* Foods and beverages perceived to provide the greatest benefit toward heart health

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.