What is "premium"? Quality is undergoing a makeover. After years of exposure to iconic brands and products that have become largely commoditized, consumers are experiencing "food fatigue" and are abandoning these legacy brands in favor of "premium" quality food products and food experiences. And, these quality experiences are no longer just for special occasions. Premium Food Experiences: Understanding the Consumer Redefinition of Quality explores America's evolving, culturally unique style through an immersive examination into the shift occurring away from mere products and toward quality experiences. One does not have to look too far or too deep into the major trends impacting the marketplace, whether it is the near-death experience of carbonated soft drinks, increased organic usage or the shift toward "all things fresh," "local," or "artisanal" to see that the common denominator throughout is the consumer redefinition of quality. This unique, provocative Tinderbox report presented in PowerPoint format features three videos, extensive figures and charts, compelling visuals, and consumer commentary throughout. Premium Food Experiences: Understanding the Consumer Redefinition of Quality provides manufacturers, marketers and retailers with the understanding of a high-order experience as an alternative to combat negative consumer perceptions of highly commoditized goods. As consumers spend more freely on premium consumption, this pursuit of better quality products and high-quality experiences bears new economic and cultural resonance that cannot be ignored. The goods? Building from Tinderbox's extensive intellectual capital in this arena, Premium Food Experiences: Understanding the Consumer Redefinition of Quality examines the domain of premium from the perspective of a diverse range of consumers. The report is comprised of these key areas:
- Consumers Redefining Quality
- Consumer Perspectives on Premium
- Communicating Premium
- Brands and Premium (with a focus on private label premium)
- Premium at Retail
- Recommendations
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