This report defines the various organic lifestyles that consumers are currently engaged in and explores how they integrate products into these lifestyles. Using our Live-Shop-Buy Model, this report provides extensive analysis of consumer perception and behavior to support marketing implications and recommendations for the high-growth category of organic food and beverages. Qualitative research for this report was conducted in Seattle, San Francisco, Denver, Boston, Chicago and New York. Where available, qualitative findings are combined with national survey data collected by The Hartman Group in 2000-2002.
* Consumer Segments, Triggers for Usage & Dimensions of Consumption
* How Organic Consumers Live: The Organic Consumer Deep Dive
* How Organic Consumers Shop: Shopping Typifications, Evolution & Brands
* What Organic Consumers Buy: Product Category Adoption, Brands & Purchase Channels
Marketing implications and recommendations conclude the report with communication techniques, specific opportunities and trends.

Hartman Group Research Reports

Browse other Hartman Group research reports by Industry:

Alternative Medicine
Environment
Food & Beverage
Organic & Natural Products
Vitamins, Herbs & Supplemen..
Weight Management
Wellness, Culture & Lifestyle
Women's Health

About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.