The Hartman Group's latest report on the low-carb phenomenon found:

* Low-carb diets are 50% less effective at helping people reach their weight loss goals than all weight loss diets in general.
* Low-carb bars and shakes appeal more to those least involved with low-carb diets than those in the core of the low-carb world.
* Low-carb consumers focus their efforts primarily on reducing or eliminating whole food categories (such as potatoes, pasta, rice) rather than on what the Nutrition Facts panel on packaged goods holds in store.

We also found that most consumers do not actively decide to leave a low-carb regimen. Instead, most gradually forget to follow the main parameters of a low-carb approach.This latest Hartman Group report offers actionable insights into the world of Low-Carb Dieting.

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.