The natural health and beauty care and natural household products categories are beginning to experience growth and wide consumer experimentation. However, consumers are participating in these product worlds tentatively and infrequently.

The key to success for participants in the natural personal care and natural household products categories is to distinguish or differentiate these products from other "non-natural," traditional products. Healthy Living: Natural Personal Care & Household Products is The Hartman Group's most comprehensive report on this category to date and gives you the needed consumer perspective on the differentiating aspects of these products that can be leveraged to achieve long-term consumer loyalty and brand success.

By analyzing the world of wellness based on a number of different product categories and a wide range of distribution channels, The Hartman Group's analysis in Healthy Living: Natural Personal Care & Household Products drills down to the intricate details of consumers' shopping patterns.

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About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.