Pulse Report: The Low-Carb Diet and Today's Consumer - Research Reports <link href="/hartman/stylesheets/ghost.css" type="text/css" rel="stylesheet"> <script language="JavaScript" src="/hartman/js/default.js"></script> </head> <body> <table width="95%" align="center"><tr><td align="left" valign="middle"><a href="http://hartman-group.ecnext.com"><img border="0" src="/hartman/images/logo.gif" alt="The Hartman Group, Inc."></a></td></tr></table> <table width="95%" align="center" style="background-color: #58BED6"><tr><td style="color: white; font-weight: bold; font-size: larger" align="right"></td></tr></table> <table cellpadding="10" width="95%" align="center"> <tr> <td valign="top" width="100%"> <a href="/coms2/summary_0244-841_ITM"><span style="color: black; font-size: 24px; background: transparent; font-weight: bold; text-decoration: none">Pulse Report: The Low-Carb Diet and Today's Consumer</span></a><br><span style="color: #949494; font-size: 10px"><b>Keywords: </b>wellness, obesity, health, trends, nutrition, market, analysis, management</span><p><hr><table width="100%" border="0"><tr> <td width="50%" valign="top" align="left"><span class="itemdetail"><b>Full Report Price</b>: $750.00<br><b>Sections</b>: starting at $20.00<br><b>Delivery</b>: Immediate Online Access <br><b>Publication Date</b>: 01-OCT-03<br><b>Pages</b>: 33<br><b>Format</b>: PDF document <img border="0" src="/hartman/images/pdficon.gif" alt="PDF Electronic Document"><br></span></td> <td valign="top" align="right"> <a href="http://hartman-group.ecnext.com/free-scripts/comsite2.pl?page=add_to_cart2&item=ITM--0244--0244-841--PDF"><img name="btnAddToCart1" border="0" src="/hartman/images/btnAddToCartNewOff.gif" onmouseover="javascript:changeButton(document.btnAddToCart1);" onmouseout="javascript:changeButton(document.btnAddToCart1);" alt="Add to Cart image"></a><br><br><b>-- or --</b> <br><br><a href="/coms2/summary_0244-841_ITM#sections"><img border="0" src="/hartman/images/btnBuySectionsOn.gif"></a> </td> </tr></table><hr><br><b>Report Description</b><table><tr><td><P>This report is an in-depth examination of what a low-carb diet means to consumers and to your business. Using a combination of quantitative and qualitative methodologies, we reveal the logical and not so logical connections between consumers' lifestyles, eating habits, and adherence to low-carb diets. We estimate the prevalence and expected adherence rate of low-carb dieting among consumers as well as the motivations and barriers associated with the diet. Information was gathered via an online survey of our Hartman Interactive Wellness Panel and through a series of in-home ethnographic studies, including a comprehensive "tour" of consumers' refregerators and pantries.</P><P>We targeted consumers at all points along the "carbohydrate continuum," including those who intentionally follow the low-carb diet as well as those who do not claim to do so but whose typical eating habits may in fact reflect a low-carb diet to varying degrees. In this way, we examine the low-carb diet in terms of the full spectrum of consumer perspectives, allowing us to better predict future trends and potential target groups.</P><P>Report Overview:<br/> * Estimates the number of consumers who intentionally adopt the diet for short- and long-term time periods and describes their key eating behaviors;<br/> * Estimates the number of consumers who are not aware that their typical eating patterns reflect a low-carb diet and describes their key eating behaviors;<br/> * Identifies the overall impact of a low-carb diet on consumption patterns. </P></td></tr></table><br><br><table width="100%" cellpadding="10" cellspacing="0" style="border: solid #E1E1E1 1px"><tr><td valign="top" align="left"> <table> <tr><td> <b>Table of Contents: </b>Pulse Report: The Low-Carb Diet and Today's Consumer<br> </td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-842/TABLE-OF-CONTENTS.html">TABLE OF CONTENTS<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-843/INTRODUCTION-MUCH-ADO-ABOUT-CARBOHYDRATES.html">INTRODUCTION: MUCH ADO ABOUT CARBOHYDRATES<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-844/10-KEY-FINDINGS.html">10 KEY FINDINGS<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-845/THE-WORLD-OF-LOW-CARBS.html">THE WORLD OF LOW-CARBS<br></a></td></tr> <tr><td style="padding-left: 30px">Core, Mid-level & Periphery Low-Carb Consumers<br> </td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-847/LOW-CARB-DIETS-AND-CONSUMER.html">LOW-CARB DIETS AND CONSUMER EATING PATTERNS<br></a></td></tr> <tr><td style="padding-left: 30px">Defining a Low-Carb Diet<br> </td></tr> <tr><td style="padding-left: 30px">Counting Low-Carb Dieters<br> </td></tr> <tr><td style="padding-left: 30px">Foods Making a Low-Carb Diet<br> </td></tr> <tr><td style="padding-left: 30px">Mealtime & the Low-Carb Diet<br> </td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-852/THE-MODERATES.html">THE MODERATES<br></a></td></tr> <tr><td style="padding-left: 30px">The Moderates: Who are they?<br> </td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-854/INTENTIONAL-LOW-CARB-DIETERS-SHORT.html">INTENTIONAL LOW-CARB DIETERS: SHORT-TERMERS & LONG-TERMERS<br></a></td></tr> <tr><td style="padding-left: 30px">The Short-Termers: Who are they?<br> </td></tr> <tr><td style="padding-left: 30px">The Long-Termers: Who are they?<br> </td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-857/THE-FUTURE-OF-LOW-CARB.html">THE FUTURE OF LOW-CARB DIETS: TREND OR FAD?<br></a></td></tr> <tr><td style="padding-left: 30px">Low-Carb Diets as Trend<br> </td></tr> <tr><td style="padding-left: 30px">Low-Carb Diets as Fad<br> </td></tr> <tr><td style="padding-left: 30px">The Low-Carb Wildcard<br> </td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-861/METHODS.html">METHODS<br></a></td></tr> <tr><td style="padding-left: 30px">Quantitative Methods<br> </td></tr> <tr><td style="padding-left: 30px">Online Questionnaire<br> </td></tr> <tr><td style="padding-left: 30px">Qualitative Methods<br> </td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-865/PERCENT-ESTIMATES-OF-INTENTIONAL-LOW.html">PERCENT ESTIMATES OF INTENTIONAL LOW-CARB DIETERS<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-866/PULSE-REPORT-TEAM.html">PULSE REPORT TEAM<br></a></td></tr> </table> <br> </td></tr></table></p> </td> <td width="30"> </td> <td width="200" valign="top"> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#3E3E3E"><img border="0" src="/hartman/images/crnToutCrossTopLft.gif"></td></tr> <tr><td width="198" colspan="3" bgcolor="#3E3E3E"><p class="touttitle">Hartman Group Research Reports</p></td></tr> <tr> <td width="1" bgcolor="#CFCFCF"></td> <td width="198"><p class="touttext"><b>Browse other Hartman Group research reports by Industry:</b><br><br><a href="/coms2/browse_RS_AM">Alternative Medicine</a><br><a href="/coms2/browse_RS_ENV">Environment</a><br><a href="/coms2/browse_RS_FB">Food & Beverage</a><br><a href="/coms2/browse_RS_HP%7CNP%7CORG%7CPC">Organic & Natural Products</a><br><a href="/coms2/browse_RS_VHS">Vitamins, Herbs & Supplemen..</a><br><a href="/coms2/browse_RS_WM">Weight Management</a><br><a href="/coms2/browse_RS_WCL">Wellness, Culture & Lifestyle</a><br><a href="/coms2/browse_RS_WH">Women's Health</a><br></p></td> <td width="1" bgcolor="#CFCFCF"></td> </tr> <tr><td colspan="3" height="1" bgcolor="#CFCFCF"></td></tr> <tr><td colspan="3" height="10"></td></tr> </table> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#999999"><img border="0" src="/hartman/images/crnToutAboutTopLft.gif"></td></tr> <tr><td 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Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.</p></td> <td width="1" bgcolor="#CFCFCF"></td> </tr> <tr><td colspan="3" height="1" bgcolor="#CFCFCF"></td></tr> <tr><td colspan="3" height="10"></td></tr> </table> <p align="right"><a href="http://www.adobe.com/products/acrobat/readstep2.html" target="_blank"><img border="0" src="/hartman/images/getacro.gif"></a></p> </td> </tr> <tr><td colspan="3" align="center"><p align="center"><a href="http://hartman-group.ecnext.com/">Home</a> <a href="http://hartman-group.ecnext.com/coms2/page_browse">Browse</a> <a href="http://hartman-group.ecnext.com/free-scripts/comsite2.pl?page=search_form">Search</a> <a href="mailto:help@ecnext.com?subject=The%20Hartman%20Group,%20Inc.%20Customer%20Service">E-mail</a> <a href="http://hartman-group.ecnext.com/coms2/seocm_range_0244_">Content Map</a><br><span style="font-size: smaller">The Hartman Group, Inc., 1621 114th Ave SE, Suite 105, Bellevue WA <br> Tel: 425.452.0818 Fax: 425.452.9092<br></span></p></td></tr> </table> <script type="text/javascript" src="http://construction.ecnext.com/mcgraw_hill/js/dcs_head.js" /></script><script type="text/javascript" src="http://construction.ecnext.com/mcgraw_hill/js/dcs