In this newly redesigned issue of [N]sight, we open our research toolbox to explore the methodologies we use to stay at the cutting-edge of understanding today's consumer. We start by rethinking consumer research by taking a occasion-based prespective. By moving away from generalized A&U surveying, we add context and depth to better anticipate the discontinuties we face as intentions become actions. Next, we take a look at the culture of language. Here, we illustrate the importance of language from a consumer perspective, from analyzing consumer interviews to connecting with consumers through marketing campaigns. Keeping up with language is essential to keep you current and relevant to your consumers' lifestyles, social situations and cultural contexts. To further round out our comprehensive consumer lifestyle perspective, we examine our market research strategy that highlights what we call "consumer behavior networks." These networks describe and illustrate complex relationships between and among defined categories. The highly adaptable methodologies associated with consumer behavior networks can be used in conjuction with other research to uncover the complex web of relationships between lifestyle attributes, products, usage contexts and experience.

Hartman Group Research Reports

Browse other Hartman Group research reports by Industry:

Alternative Medicine
Environment
Food & Beverage
Organic & Natural Products
Vitamins, Herbs & Supplemen..
Weight Management
Wellness, Culture & Lifestyle
Women's Health

About The Hartman Group

The Hartman Group, Inc. is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.