Reflections on the State of Branding: It Must Be an Act of Faith - [N]sight - Building a Cultural Brand Research Reports <link href="/hartman/stylesheets/ghost.css" type="text/css" rel="stylesheet"> <script language="JavaScript" src="/hartman/js/default.js"></script> </head> <body> <table width="95%" align="center"><tr><td align="left" valign="middle"><a href="http://hartman-group.ecnext.com"><img border="0" src="/hartman/images/logo.gif" alt="The Hartman Group, Inc."></a></td></tr></table> <table width="95%" align="center" style="background-color: #58BED6"><tr><td style="color: white; font-weight: bold; font-size: larger" align="right"></td></tr></table> <table cellpadding="10" width="95%" align="center"> <tr> <td valign="top" width="100%"> <a href="/coms2/summary_0244-963_ITM"><span style="color: black; font-size: 24px; background: transparent; font-weight: bold; text-decoration: none">Section: Reflections on the State of Branding: It Must Be an Act of Faith</span></a><br><table><tr><td style="color: black; font-size: 16px; background: transparent; font-weight: bold; text-decoration: none"> Part of the Full Report: <a href="/coms2/summary_0244-961_ITM">[N]sight - Building a Cultural Brand</a> </td></tr></table> <br><p><hr><table width="100%" border="0"><tr> <td width="50%" valign="top" align="left"><span class="itemdetail"><b>Price</b>: $15.00<br><b>Delivery</b>: Immediate Online Access <br><b>Publication Date</b>: 03-APR-03<br><b>Pages</b>: 6<br><b>Format</b>: PDF document <img border="0" src="/hartman/images/pdficon.gif" alt="PDF Electronic Document"><br></span></td> <td valign="top" align="right"> <a href="http://hartman-group.ecnext.com/free-scripts/comsite2.pl?page=add_to_cart2&item=ITM--0244--0244-963--PDF"><img name="btnAddToCart1" border="0" src="/hartman/images/btnAddToCartNewOff.gif" onmouseover="javascript:changeButton(document.btnAddToCart1);" onmouseout="javascript:changeButton(document.btnAddToCart1);" alt="Add to Cart image"></a><br><br><b>-- or --</b> <br><br><a href="/coms2/summary_0244-961_ITM"><img border="0" src="/hartman/images/btnGoToFullOn.gif"></a> </td> </tr></table><hr><br><b>Section Description</b><table><tr><td><P>The following is an excerpt from the newly released Hartman Group book, Reflections on a Cultural Brand: Connecting with Lifestyles. This latest publication by Harvey Hartman and The Hartman Group analyzes the historical foundation of the "cult of the brand" and proposes thinking outside the traditional branding box of product-focused marketing.</P></td></tr></table><br><br><table width="100%" cellpadding="10" cellspacing="0" style="border: solid #E1E1E1 1px"><tr><td valign="top" align="left"> <b>Report Hierarchy</b><br><table> <tr><td style="padding-left: 15px">» <u>Full Report</u>: [N]sight - Building a Cultural Brand<br> </td></tr> <tr><td style="padding-left: 30px">» <u>Section</u>: <b>Reflections on the State of Branding: It Must Be an Act of Faith</b><br> </td></tr> </table> <br><span style="color: #949494; font-size: 10px"><b>Keywords: </b>nutrition, dieting, management, wellness, trends, health, research, reports</span> </td></tr></table></p> </td> <td width="30"> </td> <td width="200" valign="top"> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#3E3E3E"><img border="0" src="/hartman/images/crnToutCrossTopLft.gif"></td></tr> <tr><td width="198" colspan="3" bgcolor="#3E3E3E"><p class="touttitle">Hartman Group Research Reports</p></td></tr> <tr> <td width="1" bgcolor="#CFCFCF"></td> <td width="198"><p class="touttext"><b>Browse other Hartman Group research reports by Industry:</b><br><br><a href="/coms2/browse_RS_AM">Alternative Medicine</a><br><a href="/coms2/browse_RS_ENV">Environment</a><br><a href="/coms2/browse_RS_FB">Food & Beverage</a><br><a href="/coms2/browse_RS_HP%7CNP%7CORG%7CPC">Organic & Natural Products</a><br><a href="/coms2/browse_RS_VHS">Vitamins, Herbs & Supplemen..</a><br><a href="/coms2/browse_RS_WM">Weight Management</a><br><a href="/coms2/browse_RS_WCL">Wellness, Culture & Lifestyle</a><br><a href="/coms2/browse_RS_WH">Women's Health</a><br></p></td> <td width="1" bgcolor="#CFCFCF"></td> </tr> <tr><td colspan="3" height="1" bgcolor="#CFCFCF"></td></tr> <tr><td colspan="3" height="10"></td></tr> </table> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#999999"><img border="0" src="/hartman/images/crnToutAboutTopLft.gif"></td></tr> <tr><td width="198" colspan="3" bgcolor="#999999"><p class="touttitle">About The Hartman Group</p></td></tr> <tr> <td width="1" bgcolor="#999999"></td> <td width="198"><p class="touttext"><a href="/" target="_blank"><b>The Hartman Group, Inc.</b></a> is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. 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