Building a Cultural Brand: Getting Beyond Price, Convenience and Availability - [N]sight - Building a Cultural Brand Research Reports <link href="/hartman/stylesheets/ghost.css" type="text/css" rel="stylesheet"> <script language="JavaScript" src="/hartman/js/default.js"></script> </head> <body> <table width="95%" align="center"><tr><td align="left" valign="middle"><a href="http://hartman-group.ecnext.com"><img border="0" src="/hartman/images/logo.gif" alt="The Hartman Group, Inc."></a></td></tr></table> <table width="95%" align="center" style="background-color: #58BED6"><tr><td style="color: white; font-weight: bold; font-size: larger" align="right"></td></tr></table> <table cellpadding="10" width="95%" align="center"> <tr> <td valign="top" width="100%"> <a href="/coms2/summary_0244-964_ITM"><span style="color: black; font-size: 24px; background: transparent; font-weight: bold; text-decoration: none">Section: Building a Cultural Brand: Getting Beyond Price, Convenience and Availability</span></a><br><table><tr><td style="color: black; font-size: 16px; background: transparent; font-weight: bold; text-decoration: none"> Part of the Full Report: <a href="/coms2/summary_0244-961_ITM">[N]sight - Building a Cultural Brand</a> </td></tr></table> <br><p><hr><table width="100%" border="0"><tr> <td width="50%" valign="top" align="left"><span class="itemdetail"><b>Price</b>: $15.00<br><b>Delivery</b>: Immediate Online Access <br><b>Publication Date</b>: 03-APR-03<br><b>Pages</b>: 9<br><b>Format</b>: PDF document <img border="0" src="/hartman/images/pdficon.gif" alt="PDF Electronic Document"><br></span></td> <td valign="top" align="right"> <a href="http://hartman-group.ecnext.com/free-scripts/comsite2.pl?page=add_to_cart2&item=ITM--0244--0244-964--PDF"><img name="btnAddToCart1" border="0" src="/hartman/images/btnAddToCartNewOff.gif" onmouseover="javascript:changeButton(document.btnAddToCart1);" onmouseout="javascript:changeButton(document.btnAddToCart1);" alt="Add to Cart image"></a><br><br><b>-- or --</b> <br><br><a href="/coms2/summary_0244-961_ITM"><img border="0" src="/hartman/images/btnGoToFullOn.gif"></a> </td> </tr></table><hr><br><b>Section Description</b><table><tr><td><P>Here, we explore the social science disciplines of cultural anthropology and sociology that are used to develop and explore the interconnected elements of a cultural brand: social context, experience, community, products and services, and infrastructure sensibility. These five elements represent the contact points between the brand and the consumer.</P></td></tr></table><br><br><table width="100%" cellpadding="10" cellspacing="0" style="border: solid #E1E1E1 1px"><tr><td valign="top" align="left"> <b>Report Hierarchy</b><br><table> <tr><td style="padding-left: 15px">» <u>Full Report</u>: [N]sight - Building a Cultural Brand<br> </td></tr> <tr><td style="padding-left: 30px">» <u>Section</u>: <b>Building a Cultural Brand: Getting Beyond Price, Convenience and Availability</b><br> </td></tr> </table> <br><span style="color: #949494; font-size: 10px"><b>Keywords: </b>reports, trends, weight, overweight, health, control, dieting, market</span> </td></tr></table></p> </td> <td width="30"> </td> <td width="200" valign="top"> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#3E3E3E"><img border="0" src="/hartman/images/crnToutCrossTopLft.gif"></td></tr> <tr><td width="198" colspan="3" bgcolor="#3E3E3E"><p class="touttitle">Hartman Group Research Reports</p></td></tr> <tr> <td width="1" bgcolor="#CFCFCF"></td> <td width="198"><p class="touttext"><b>Browse other Hartman Group research reports by Industry:</b><br><br><a href="/coms2/browse_RS_AM">Alternative Medicine</a><br><a href="/coms2/browse_RS_ENV">Environment</a><br><a href="/coms2/browse_RS_FB">Food & Beverage</a><br><a href="/coms2/browse_RS_HP%7CNP%7CORG%7CPC">Organic & Natural Products</a><br><a href="/coms2/browse_RS_VHS">Vitamins, Herbs & Supplemen..</a><br><a href="/coms2/browse_RS_WM">Weight Management</a><br><a href="/coms2/browse_RS_WCL">Wellness, Culture & Lifestyle</a><br><a href="/coms2/browse_RS_WH">Women's Health</a><br></p></td> <td width="1" bgcolor="#CFCFCF"></td> </tr> <tr><td colspan="3" height="1" bgcolor="#CFCFCF"></td></tr> <tr><td colspan="3" height="10"></td></tr> </table> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#999999"><img border="0" src="/hartman/images/crnToutAboutTopLft.gif"></td></tr> <tr><td width="198" colspan="3" bgcolor="#999999"><p class="touttitle">About The Hartman Group</p></td></tr> <tr> <td width="1" bgcolor="#999999"></td> <td width="198"><p class="touttext"><a href="/" target="_blank"><b>The Hartman Group, Inc.</b></a> is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.</p></td> <td width="1" bgcolor="#CFCFCF"></td> </tr> <tr><td colspan="3" height="1" bgcolor="#CFCFCF"></td></tr> <tr><td colspan="3" height="10"></td></tr> </table> <p align="right"><a href="http://www.adobe.com/products/acrobat/readstep2.html" target="_blank"><img border="0" src="/hartman/images/getacro.gif"></a></p> </td> </tr> <tr><td colspan="3" align="center"><p align="center"><a href="http://hartman-group.ecnext.com/">Home</a> <a href="http://hartman-group.ecnext.com/coms2/page_browse">Browse</a> <a href="http://hartman-group.ecnext.com/free-scripts/comsite2.pl?page=search_form">Search</a> <a href="mailto:help@ecnext.com?subject=The%20Hartman%20Group,%20Inc.%20Customer%20Service">E-mail</a> <a href="http://hartman-group.ecnext.com/coms2/seocm_range_0244_">Content Map</a><br><span style="font-size: smaller">The Hartman Group, Inc., 1621 114th Ave SE, Suite 105, Bellevue WA <br> Tel: 425.452.0818 Fax: 425.452.9092<br></span></p></td></tr> </table> <script type="text/javascript" src="http://construction.ecnext.com/mcgraw_hill/js/dcs_head.js" /></script><script type="text/javascript" src="http://construction.ecnext.com/mcgraw_hill/js/dcs