Testing the Limits of a Lifestyle Brand - [N]sight - Building a Cultural Brand Research Reports <link href="/hartman/stylesheets/ghost.css" type="text/css" rel="stylesheet"> <script language="JavaScript" src="/hartman/js/default.js"></script> </head> <body> <table width="95%" align="center"><tr><td align="left" valign="middle"><a href="http://hartman-group.ecnext.com"><img border="0" src="/hartman/images/logo.gif" alt="The Hartman Group, Inc."></a></td></tr></table> <table width="95%" align="center" style="background-color: #58BED6"><tr><td style="color: white; font-weight: bold; font-size: larger" align="right"></td></tr></table> <table cellpadding="10" width="95%" align="center"> <tr> <td valign="top" width="100%"> <a href="/coms2/summary_0244-968_ITM"><span style="color: black; font-size: 24px; background: transparent; font-weight: bold; text-decoration: none">Section: Testing the Limits of a Lifestyle Brand</span></a><br><table><tr><td style="color: black; font-size: 16px; background: transparent; font-weight: bold; text-decoration: none"> Part of the Full Report: <a href="/coms2/summary_0244-961_ITM">[N]sight - Building a Cultural Brand</a> </td></tr></table> <br><p><hr><table width="100%" border="0"><tr> <td width="50%" valign="top" align="left"><span class="itemdetail"><b>Price</b>: $15.00<br><b>Delivery</b>: Immediate Online Access <br><b>Publication Date</b>: 03-APR-03<br><b>Pages</b>: 4<br><b>Format</b>: PDF document <img border="0" src="/hartman/images/pdficon.gif" alt="PDF Electronic Document"><br></span></td> <td valign="top" align="right"> <a href="http://hartman-group.ecnext.com/free-scripts/comsite2.pl?page=add_to_cart2&item=ITM--0244--0244-968--PDF"><img name="btnAddToCart1" border="0" src="/hartman/images/btnAddToCartNewOff.gif" onmouseover="javascript:changeButton(document.btnAddToCart1);" onmouseout="javascript:changeButton(document.btnAddToCart1);" alt="Add to Cart image"></a><br><br><b>-- or --</b> <br><br><a href="/coms2/summary_0244-961_ITM"><img border="0" src="/hartman/images/btnGoToFullOn.gif"></a> </td> </tr></table><hr><br><b>Section Description</b><table><tr><td><P>Could extreme marketplace success potentially jeopardize the lifestyle appeal of the brand? See how icon brands face the threat of diluting diluting their ability to communicate key lifestyle information.</P></td></tr></table><br><br><table width="100%" cellpadding="10" cellspacing="0" style="border: solid #E1E1E1 1px"><tr><td valign="top" align="left"> <b>Report Hierarchy</b><br><table> <tr><td style="padding-left: 15px">» <u>Full Report</u>: [N]sight - Building a Cultural Brand<br> </td></tr> <tr><td style="padding-left: 30px">» <u>Section</u>: <b>Testing the Limits of a Lifestyle Brand</b><br> </td></tr> </table> <br><span style="color: #949494; font-size: 10px"><b>Keywords: </b>information, trends, research, analysis, market, management, dieting, obesity</span> </td></tr></table></p> </td> <td width="30"> </td> <td width="200" valign="top"> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#3E3E3E"><img border="0" src="/hartman/images/crnToutCrossTopLft.gif"></td></tr> <tr><td width="198" colspan="3" bgcolor="#3E3E3E"><p class="touttitle">Hartman Group Research Reports</p></td></tr> <tr> <td width="1" bgcolor="#CFCFCF"></td> <td width="198"><p class="touttext"><b>Browse other Hartman Group research reports by Industry:</b><br><br><a href="/coms2/browse_RS_AM">Alternative Medicine</a><br><a href="/coms2/browse_RS_ENV">Environment</a><br><a href="/coms2/browse_RS_FB">Food & Beverage</a><br><a href="/coms2/browse_RS_HP%7CNP%7CORG%7CPC">Organic & Natural Products</a><br><a href="/coms2/browse_RS_VHS">Vitamins, Herbs & Supplemen..</a><br><a href="/coms2/browse_RS_WM">Weight Management</a><br><a href="/coms2/browse_RS_WCL">Wellness, Culture & Lifestyle</a><br><a href="/coms2/browse_RS_WH">Women's Health</a><br></p></td> <td width="1" bgcolor="#CFCFCF"></td> </tr> <tr><td colspan="3" height="1" bgcolor="#CFCFCF"></td></tr> <tr><td colspan="3" height="10"></td></tr> </table> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#999999"><img border="0" src="/hartman/images/crnToutAboutTopLft.gif"></td></tr> <tr><td width="198" colspan="3" bgcolor="#999999"><p class="touttitle">About The Hartman Group</p></td></tr> <tr> <td width="1" bgcolor="#999999"></td> <td width="198"><p class="touttext"><a href="/" target="_blank"><b>The Hartman Group, Inc.</b></a> is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. 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