[N]sight - Today's Healthy Family - Research Reports <link href="/hartman/stylesheets/ghost.css" type="text/css" rel="stylesheet"> <script language="JavaScript" src="/hartman/js/default.js"></script> </head> <body> <table width="95%" align="center"><tr><td align="left" valign="middle"><a href="http://hartman-group.ecnext.com"><img border="0" src="/hartman/images/logo.gif" alt="The Hartman Group, Inc."></a></td></tr></table> <table width="95%" align="center" style="background-color: #58BED6"><tr><td style="color: white; font-weight: bold; font-size: larger" align="right"></td></tr></table> <table cellpadding="10" width="95%" align="center"> <tr> <td valign="top" width="100%"> <a href="/coms2/summary_0244-983_ITM"><span style="color: black; font-size: 24px; background: transparent; font-weight: bold; text-decoration: none">[N]sight - Today's Healthy Family</span></a><br><span style="color: #949494; font-size: 10px"><b>Keywords: </b>analysis, loss, market, overweight, management, weight, nutrition, information</span><p><hr><table width="100%" border="0"><tr> <td width="50%" valign="top" align="left"><span class="itemdetail"><b>Full Report Price</b>: $50.00<br><b>Sections</b>: starting at $15.00<br><b>Delivery</b>: Immediate Online Access <br><b>Publication Date</b>: 01-APR-02<br><b>Pages</b>: 44<br><b>Format</b>: PDF document <img border="0" src="/hartman/images/pdficon.gif" alt="PDF Electronic Document"><br></span></td> <td valign="top" align="right"> <a href="http://hartman-group.ecnext.com/free-scripts/comsite2.pl?page=add_to_cart2&item=ITM--0244--0244-983--PDF"><img name="btnAddToCart1" border="0" src="/hartman/images/btnAddToCartNewOff.gif" onmouseover="javascript:changeButton(document.btnAddToCart1);" onmouseout="javascript:changeButton(document.btnAddToCart1);" alt="Add to Cart image"></a><br><br><b>-- or --</b> <br><br><a href="/coms2/summary_0244-983_ITM#sections"><img border="0" src="/hartman/images/btnBuySectionsOn.gif"></a> </td> </tr></table><hr><br><b>Report Description</b><table><tr><td><P>In this issue of [N]sight we'll look at how women and mothers influence the wellness purchases in today's families. From nearly any angle, and as found in both our quantitative and qualitative research, women drive not only the majority of purchase and use in nearly every wellness sector and behavior, but they also drive those around them to purchase and use health and wellness products and services. Eighty-three percent (83%) of core wellness shoppers are women, followed by 79% in the huge mid-level wellness segment. Because women are the primary decision-makers at the shelf (historically Food Marketing Institute has shown that over 80% of grocery purchases are made by women), they are heavily involved in influencing wellness attitudes and behaviors. Women are out in the retail world seeing what products are available, trial purchasing and leading their families into wellness. This is not to say that men are inconsequential, it is only that from the perspective of health and wellness product and service adoption, women play a vital role in initiating and maintaining both current and new markets for products in this sector. Also in this issue, we'll examine the dynamic between parents and children, and who's really leading the wellness charge in the grocery store.<br/></P></td></tr></table><br><br><table width="100%" cellpadding="10" cellspacing="0" style="border: solid #E1E1E1 1px"><tr><td valign="top" align="left"> <table> <tr><td> <b>Table of Contents: </b>[N]sight - Today's Healthy Family<br> </td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-984/Letter-from-the-Editor-Women.html">Letter from the Editor: Women, Children...& Wellness<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-985/Cultural-Analysis-A-Look-at.html">Cultural Analysis: A Look at What Drives Behavior in Women's Wellness<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-986/Where-Women-Shop-Key-Influences.html">Where Women Shop: Key Influences of Channel Selection<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-987/Who-s-Leading-the-Charge.html">Who's Leading the Charge?: How Children Influence Their Parents<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-988/Emerging-Questions-in-Grocery-Retailing.html">Emerging Questions in Grocery Retailing<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-989/Today-s-Healthcare-Practices-Not.html">Today's Healthcare Practices: Not So Alternative Anymore<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-990/N-Sight-Point-of-View.html">[N]Sight Point of View: Today's Healthy Family in Mind, Body & Spirit<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-991/N-Sight-Point-of-View.html">[N]Sight Point of View: Healthy Family Tributaries<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-992/N-Sight-Point-of-View.html">[N]Sight Point of View: Embracing a Wellness Lifestyle Market Opportunity<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-993/N-Sight-Point-of-View.html">[N]Sight Point of View: Lifestage vs. Lifestyle<br></a></td></tr> <tr><td style="padding-left: 20px"><a href="/coms2/gi_0244-994/N-Sight-Point-of-View.html">[N]Sight Point of View: Topsy-Turvey Advice<br></a></td></tr> </table> <br> </td></tr></table></p> </td> <td width="30"> </td> <td width="200" valign="top"> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#3E3E3E"><img border="0" src="/hartman/images/crnToutCrossTopLft.gif"></td></tr> <tr><td width="198" colspan="3" bgcolor="#3E3E3E"><p class="touttitle">Hartman Group Research Reports</p></td></tr> <tr> <td width="1" bgcolor="#CFCFCF"></td> <td width="198"><p class="touttext"><b>Browse other Hartman Group research reports by Industry:</b><br><br><a href="/coms2/browse_RS_AM">Alternative Medicine</a><br><a href="/coms2/browse_RS_ENV">Environment</a><br><a href="/coms2/browse_RS_FB">Food & Beverage</a><br><a href="/coms2/browse_RS_HP%7CNP%7CORG%7CPC">Organic & Natural Products</a><br><a href="/coms2/browse_RS_VHS">Vitamins, Herbs & Supplemen..</a><br><a href="/coms2/browse_RS_WM">Weight Management</a><br><a href="/coms2/browse_RS_WCL">Wellness, Culture & Lifestyle</a><br><a href="/coms2/browse_RS_WH">Women's Health</a><br></p></td> <td width="1" bgcolor="#CFCFCF"></td> </tr> <tr><td colspan="3" height="1" bgcolor="#CFCFCF"></td></tr> <tr><td colspan="3" height="10"></td></tr> </table> <table cellpadding="0" cellspacing="0" border="0" width="200"> <tr><td valign="top" align="right" colspan="3" bgcolor="#999999"><img border="0" src="/hartman/images/crnToutAboutTopLft.gif"></td></tr> <tr><td width="198" colspan="3" bgcolor="#999999"><p class="touttitle">About The Hartman Group</p></td></tr> <tr> <td width="1" bgcolor="#999999"></td> <td width="198"><p class="touttext"><a href="/" target="_blank"><b>The Hartman Group, Inc.</b></a> is a full-service consulting and market research firm offering a wide range of services and products focusing on the health and wellness markets. Our experienced staff, with diverse, yet complementary backgrounds are experts in providing trade reports, syndicated studies, strategic consulting and customized research. This team has extensive knowledge and experience in marketing, business management, retail anthropology, sociology, nutrition, healthcare management, consumer economics and statistics.</p></td> <td width="1" bgcolor="#CFCFCF"></td> </tr> <tr><td colspan="3" height="1" bgcolor="#CFCFCF"></td></tr> <tr><td colspan="3" height="10"></td></tr> </table> <p align="right"><a href="http://www.adobe.com/products/acrobat/readstep2.html" target="_blank"><img border="0" src="/hartman/images/getacro.gif"></a></p> </td> </tr> <tr><td colspan="3" align="center"><p align="center"><a href="http://hartman-group.ecnext.com/">Home</a> <a href="http://hartman-group.ecnext.com/coms2/page_browse">Browse</a> <a href="http://hartman-group.ecnext.com/free-scripts/comsite2.pl?page=search_form">Search</a> <a href="mailto:help@ecnext.com?subject=The%20Hartman%20Group,%20Inc.%20Customer%20Service">E-mail</a> <a href="http://hartman-group.ecnext.com/coms2/seocm_range_0244_">Content Map</a><br><span style="font-size: smaller">The Hartman Group, Inc., 1621 114th Ave SE, Suite 105, Bellevue WA <br> Tel: 425.452.0818 Fax: 425.452.9092<br></span></p></td></tr> </table> <script type="text/javascript" src="http://construction.ecnext.com/mcgraw_hill/js/dcs_head.js" /></script><script type="text/javascript" src="http://construction.ecnext.com/mcgraw_hill/js/dcs