In this issue of [N]Sight, we examine today's complex consumers by how they live, shop and buy. These three distinct activities add dimension and depth to better understand both the behaviors and attitudes driving purchase decisions and long-term adoption. In this issue Charles Curtis and Julie Huntemann in their article "Live, Shop, Buy" summarize what these activities tell us about wellness consumers, while David Wright in "Selling to the Core...at the Periphery" takes these components to a tactical and actionable level of understanding what effects these attitudes and behaviors have at the retail level. We follow all these articles with a new addition to N|sight, an industry interview and case study featuring Pharmed, a company launching a new brand and supplement product in the health and wellness arena.
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