This issue focuses on and explores where we are all going in this fast-paced market and what we can expect from it. In this issue, we thought it appropriate to start with an industry perspective. In "Retailing 2000" we interviewed a range of retail insiders, asking them to critique their past successes and, yes, mistakes to help us all gauge the climate of our futures. Continuing with our interviews, we sat down with one of the VMHS industry experts to address the ever-changing world of dietary supplements. In "Branding the Future of Wellness," we reiterate what The Hartman Group has been saying from the beginning-there is no brand recognition for wellness products. In this article we lay out our marketing recommendations for beginning that brand building process. Even beyond our feature section, we continue to explore trends and growth potential of the industry and the new, controversial topics emerging in the marketplace.
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