At a time when retailers and manufacturers are struggling for insights that drive genuine innovation, this groundbreaking research brings order and clarity to the rapidly emerging field known loosely as "Shopper Insights." Shopper Insights identifies 11 dominant cultural occasions that affect today's consumer shopping behavior. In addition to looking at how cultural affects shopping behavior through a detailed examination of each cultural occasion, the report includes: a look at the building blocks of the shopping trip; a channel-by-channel assessment of shopping orientation and behavior; the tactics that consumers rely on to get their shopping done; a quantitative investigation of the shopping trip including frequency and incidence, retailers visited, retail incentives considered, and purchases made; shopper Insights findings from four specific categories: cereal, salty snacks, frozen foods, and OTC. | 