Description

This survey examines consumer attitudes toward healthy beverages and their self-reported healthy beverage drinking habits. We report on: * What ingredients healthy beverages should not contain * What consumers drink as healthy beverages * What influences their healthy beverage purchases * How many healthy beverages consumers drink daily * What healthy beverages consumers might buy * What health concerns consumers might address with healthy beverages Key Findings * 13 ingredients that do not belong in a healthy beverage (e.g., caffeine, artificial flavorings, etc.) * 16 types of non-alcoholic beverages consumers currently drink as a healthy beverage (e.g., water, 100% juice, soymilk, etc.) * 12 attributes that influence purchase of a healthy beverage (e.g., all natural, added vitamins or minerals, etc.) * Number of healthy beverages consumers drink each day * 11 types of beverages consumers would consider purchasing (e.g., organic beverages, fortified juices, smoothies, etc.) * Likelihood of drinking a non-alcoholic healthy beverage to address a health concern * 24 health concerns consumers would consider addressing with a non-alcoholic healthy beverage * Healthy beverages currently used by consumers that would address a health concern with a beverage * Healthy beverage attributes of consumers that would address a health concern with a beverage

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