Description

This report takes an in-depth look at how these wellness consumers' lifestyles, shopping habits, and product usage have changed over the past five years and what that trajectory foreshadows about the future. Starting with a baseline of research published in our 2000 Wellness Lifestyle Shopper Study, we incorporated national quantitative and qualitative research in early 2005 to produce a longitudinal look at how wellness consumers live, shop and buy.

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