In this issue of [N]sight, we once again look to the future of consumer research. We examine the current process of uncovering shopper insights and the inherent flaws in the all-too-often myopic approach of focusing solely on one aspect of consumer behavior at the exclusion of the picture as a whole. Setting the stage of living, shopping and using is critically important work in understanding today's consumer...allowing you to get closer to understanding today's consumer than ever before. | 