Sugar and Sweeteners from a Consumer Perspective documents consumer perceptions about sugar and examines in-depth the connections consumers make between sugar and juice, occasions for avoidance and use (including with children), and the dynamics of shopping for sweetened products. With over 65 figures and tables, the report goes beyond examining sugar and also provides insights on perceived safety and health risks of 15 nutritive and non-nutritive sweeteners, as well as consumer preferences for adding or removing a variety of sugars and sweeteners from a range of food and beverage categories.
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