TABLE OF CONTENTS (PDF document -- No charge) KEY FINDINGS (PDF document -- $4,000.00) Weight Perceptions Self-Assessed Weight Segments The Obesity "Problem" Dieting Information Sources Daily Habits Portion Control INTRODUCTION (PDF document -- No charge) BODY PERCEPTIONS & CONSUMER LANGUAGE (PDF document -- $3,000.00) Defining Obesity from a Consumer Perspective Self-Assessed Consumer Weight Segments Languaculture Mapping: Language Used to Describe Body Weight Segment 1: I need toning Segment 2: My clothes are too tight Segment 3: I'm big-boned Segment 4: I'm overweight, but I'm healthy Segment 5: They told me I'm obese Connections Between Weight, Physical Health and Wellness Physical Health Wellness Chapter I: Key Findings BODY IMAGE & BODY WEIGHT (PDF document -- $3,000.00) Personal Weight Assessment Socio-Demographic Differences in Self-Assessed Body Image Weight Assessment of Others Body Mass Index Consumer Awareness Description The Self-Assessments of Wellness Consumers The Body as an Ongoing Site of Self-Improvement Improving Our Bodies Relativistic Perceptions Chapter II: Key Findings CONSUMERS' DAILY HABITS, GOALS & BARRIERS (PDF document -- $8,000.00) Consumer Explanations for Obesity Defining Weight Management from a Consumer Perspective Behaviors Associated with Weight Management Dieting Exercise Daily Habits and Perceptions General Approach to Weight Triggers to Lose Weight Presence of a Plan Perceived Barriers and Interruptions to Weight Loss Comparing and Evaluating Techniques for Weight Loss Relevance of Leading a "Healthy Lifestyle" Chapter III: Key Findings MEDIA & OTHER INFORMATION SOURCES (PDF document -- $3,000.00) Trustworthiness and Credibility The Usefulness and Impact of Specific Information Sources Specific Sources Trends in the Use of Information Sources The Internet as a Contemporary Information Source Perceived Impact of Obesity Obesity in the News and Public Opinion Consequences of Obesity for Consumers Chapter IV: Key Findings SOCIAL NETWORKS (PDF document -- $800.00) Informal Social Networks Intervention Interaction with Healthcare Practitioners Chapter V: Key Findings FOOD HABITS, OCCASIONS & SETTINGS (PDF document -- $4,000.00) Eating Within the Household Eating Out Indulgence What does indulgence mean to you? What foods are indulgent? Snacking Snacking in Isolation A Comparative Analysis of Situations, Contexts and Dimensions Breakfast at Home Lunch / Dinner at Home Lunch at Work Snack Fast Food Formal Dinner Out Chapter VI: Key Findings PORTION SIZE (PDF document -- $3,000.00) Challenges Portion Size and Restaurants When Science Backfires The Crucial Importance of Formal Social Networks to Weight Watchers Therapeutic Strategy Chapter VII: Key Findings RECOMMENDATIONS (PDF document -- $1,000.00) APPENDIX I- METHODOLOGY (PDF document -- No charge) Quantitative (PDF document -- No charge) Assessing Weight (PDF document -- No charge) Diet Durations (PDF document -- No charge) Qualitative (PDF document -- No charge) APPENDIX II THE WORLD OF WELLNESS (PDF document -- No charge) The Hartman Model (PDF document -- No charge) APPENDIX III ADDITIONAL CHARTS (PDF document -- $4,000.00) Socio-demographic Characteristics and Self-assessed Body Image The Perceived Need to Lose Weight Opinions about the "Obesity Problem" Responsibility for Overweight and Obesity Attitudes toward Overweight General Wellness Attitudes Attitudes toward "Healthy Eating" Information and Knowledge Related to Health, Wellness and Weight Management The Weight Management Routine Which of the Following Do You Consider a Form of Exercise? How Often Have You Engaged in the Following Activities in the Past Three Months? Exercise and other physical activities Routine eating Events that Delay or Interrupt Plans to Gain or Lose Weight Regulations in the Age of Obesity Dieting Attitudes and Behaviors Dieting to Lose Weight Which of the Following Sources of Weight Management Information Has Been Useful to You?
