Home > Food & Beverage / Weight Management > The Vanishing Potato: Understanding the World of Low-Carb Dieting from a Consumer Perspective

Publication Details

The Vanishing Potato: Understanding the World of Low-Carb Dieting from a Consumer Perspective

Generic Keywords: (What are these?)
Obesity, Diet, Dieting, Portion control, Overweight, Wellness, Health, Weight Loss, Weight management, Research, Reports


Publication Date: 01-JUN-04
Pages: 75
Format: PDF
Price: $5,000.00
Delivery: Immediate Online Access
   

Description

The Hartman Group's latest report on the low-carb phenomenon found:

* Low-carb diets are 50% less effective at helping people reach their weight loss goals than all weight loss diets in general.
* Low-carb bars and shakes appeal more to those least involved with low-carb diets than those in the core of the low-carb world.
* Low-carb consumers focus their efforts primarily on reducing or eliminating whole food categories (such as potatoes, pasta, rice) rather than on what the Nutrition Facts panel on packaged goods holds in store.

We also found that most consumers do not actively decide to leave a low-carb regimen. Instead, most gradually forget to follow the main parameters of a low-carb approach.This latest Hartman Group report offers actionable insights into the world of Low-Carb Dieting.

Purchase Options

To purchase items from this report, click on the checkbox next to each item and click the Purchase button at the bottom of this page.

    TABLE OF CONTENTS
KEY FINDINGS (PDF document -- $1,200.00)
INTRODUCTION (PDF document -- $100.00)
THE WORLD OF LOW-CARB DIETING (PDF document -- $1,200.00)
       Consumer Segmentation
       Segment Profiles
       Demographics
       Chapter II: Key Findings
CARBOHYDRATES AND CONSUMER UNDERSTANDINGS (PDF document -- $1,400.00)
       Defining "Low-Carb" from a Consumer Perspective
       Neurolinguistic Summary
       Learning about Carbohydrates
       Consumer Perceptions of Carbohydrates
       Chapter III: Key Findings
VARIATIONS ON LOW-CARB DIETS AND DIETING (PDF document -- $1,200.00)
       Adopting a Low-Carb Diet
       Evolution of Low-Carb Diets
       Chapter IV: Key Findings
IMPACT OF LOW-CARB DIETS ON EATING AND SHOPPING BEHAVIOR (PDF document -- $1,900.00)
       "Demonization" of Foods and Beverages
       Low-Carb Food Substitutions
       Nutrient and Ingredient Concerns
       Low-Carb Diets and Brands
       Retail: At Shelf and Channel
       Eating Behaviors on a Low-Carb Diet
       Chapter V: Key Findings
INFORMATION GATHERING AND DISSEMINATION (PDF document -- $900.00)
       Information Sources
       Chapter VI: Key Findings
HEALTH AND WELLNESS (PDF document -- $1,400.00)
       Health and Wellness Lifestyle and Low-Carb Dieting
       Health Concerns
       Obesity and Low-Carb Dieting
       Low-Carb Dieting Goals and Effectiveness
       Chapter VII: Key Findings
       Quantitative Methods
       Qualitative Methods
       The World Perspective
ADDITIONAL TABLES (PDF document -- $1,000.00)
   Tables comparing participants in the low-carb dieting world to non-participants (PDF document -- $550.00)
   Tables comparing low-carb dieting segments (PDF document -- $550.00)
    Wellness Segmentation