The Hartman Group conducted a national qualitative study on children's health and wellness now available for purchase. Researchers interviewed parents and children throughout the United States to uncover attitudinal and behavioral insights about children's health and wellness. These findings come as a part of the Children's Wellness Syndicated Study, fielded in Fall 2001 and includes all study findings, excluding any sponsors' proprietary information. This study was designed to help marketers understand the wellness lifestyle drivers in families with children and enable them to better position children's wellness products in the marketplace. Wellness Lifestyle and Cultural Analysis * The Hartman Model: Understanding the World of Children's Wellness
* Wellness lifestyle segmentation
* Parent's health and wellness perspectives for themselves and their children
* Children's perspective on health and wellness, including use of language and visual images
* Fulfilling children's wellness needs (i.e., food and diet, health care choices, etc.)
* Wellness influences of parents and children
* Key health concerns by age group Product and Brand Analysis * Products and brands that resonate with children vs. parents
* Children's influence on product decisions
* Shopping behaviors
* Parents and brand trust
* Purchase barriers, influences and need gaps
* Sources of information on wellness products and brands
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