The natural health and beauty care and natural household products categories are beginning to experience growth and wide consumer experimentation. However, consumers are participating in these product worlds tentatively and infrequently. The key to success for participants in the natural personal care and natural household products categories is to distinguish or differentiate these products from other "non-natural," traditional products. Healthy Living: Natural Personal Care & Household Products is The Hartman Group's most comprehensive report on this category to date and gives you the needed consumer perspective on the differentiating aspects of these products that can be leveraged to achieve long-term consumer loyalty and brand success. By analyzing the world of wellness based on a number of different product categories and a wide range of distribution channels, The Hartman Group's analysis in Healthy Living: Natural Personal Care & Household Products drills down to the intricate details of consumers' shopping patterns. | 