In this issue of [N]sight we explore this epidemic from an oft-overlooked angle, from the perspective of the consumer. If today's consumers do not see themselves as the very people Dr. Phil is addressing, the overweight and obese, how are we to address the issue of obesity as a fixable "problem?" To answer this question first, we examine the disconnect between the social problem of obesity and its personal implications. "Don't Tell Me I'm Obese...I'm Just Big-boned" shows how consumers assess the weight of others versus how they assess their own weight. "The 5 Faces of Obesity" lays out the language of obesity used by our five consumer weight segments. We highlight the language nuances as they shift from the extremely underweight to the extremely overweight. Then, one of the ubiquitous elements of the war on weight is the low-carb craze. We dedicate two articles to understanding low-carb and other formal diets from a consumer perspective. So how do we address the issue of obesity? If consumers don't see the problem in their own bodies, how do we fix it? The last two articles in this special feature aim to address just that by examining the cultural drivers of obesity and how the act of eating has changed. We end this feature issue with a review of the business implications behind obesity and how to address them. | 